First of all, what the f–k is clean beauty? There’s no official or singular definition, but this is what I’ve gleaned from my research:
Clean beauty products are formulated without known or suspected toxic ingredients (including, but not limited to: sulfates (SLS and SLES), parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban). They use both natural and man-made ingredients and focus on safety over the source. Not all “natural” ingredients are safe (i.e. lead or poison ivy) and not all synthetic ingredients are unsafe.
It sounds kind of stupid now that I’m writing it out… like why haven’t we been doing this all along?! Regardless, it’s time to start thinking about what we put on our faces + bodies as well as what we put in them. The thing that prompted this whole research whirlwind was actually the launch of Vitruvi’s Dynamic Skincare, where you create your own custom face oil based on your skin’s changing needs (yes, you actually do it so you know exactly what’s in it). It’s such a cool concept and is surprisingly easy (I was worried I’d spill oil all over my kitchen counter…). I explain everything and take you through a clean beauty routine with some of my favourite skincare + makeup brands. I hope this is helpful!
SHOP THE PRODUCTS:
Vitruvi Dynamic Skincare face oil
Shot on Canon GX7 mark ii in collaboration with the lovely people at Vitruvi