I originally started my blog because I genuinely loved fashion and style. I still do. I love that clothing is an unspoken first impression to the world. Regardless of who you are or what you do, what you’re wearing is the first thing that people see and take into account, whether you like it or not. Fashion is a way to visually communicate who you are and it can help you gain confidence (never underestimate the power of a good jeans + tee or a serious power suit!).

Because of this, I think it’s key to take care of your clothing to help minimize the negative impact on the planet. Unfortunately, fashion is no friend of the environment. Textiles are second, right behind plastics, in landfill waste (this stat SHOCKED me). One of my goals this year was to be more environmentally conscious, so I’ve taken a critical look at my daily life and started taking active steps to reduce my footprint.

One way is to cut down on fast fashion and really invest in quality clothing. It’s important to me to take excellent care of those garments that I’ve financially (and emotionally) invested in. This is why I’ve teamed up with Tide for an ongoing partnership. Regardless of whether you tolerate, like, or love fashion, you’re washing your clothes. And if everyone washed their clothes a little more consciously, it could make a huge difference.

I started to use cold water to wash my clothes because, although temperature may seem like a trivial detail, 80% of a washer’s energy is spent on heating the waterSwitching to cold water can save enough energy to drive over 480km or charge a smartphone for life! It’s also important to find a detergent that actually works in cold water. I’d been using Tide PODS for years, but recently started using the Coldwater Clean ones. The little pacs are made of water-soluble film designed to fully dissolve in each wash so I don’t need to worry about plastic waste, which is important to me. Tide PODS Coldwater Clean also have suds suppressors which avoids the need for a second rinse, which not only saves you time, but also up to 38 litres of water.

Garment longevity is also key (especially if you just splurged on a statement piece, which I have been known to do…). Tide PODS can significantly increase the lifespan of your garments – the average consumer throws away 70 lbs of clothing a year (let’s try and cut that number down, guys)! Tide PODS help garments from fading and also have clever ingredients like chlorine scavengers which prevent your clothes from fading.

All this to say that we all need to start washing in cold water. I put together some outfits of the week for you, and showed you how I then wash those clothes (in literally one step). I hope this is helpful!

PS Would love your feedback on this – do you use cold water to wash your clothes? Any other environmentally friendly tips you can share?

outfit 1:

Patterned turtleneck | AGolde criss cross jeans | Aeyde burgundy boots | Black blazer

outfit 2:

Black slip dress | Red wool coat | Rejina Pyo sandals

outfit 3:

Black blazer | One shoulder crop top | Slouchy pants | Aeyde burgundy boots

outfit 4:

Super Puff jacket | Black joggers | Converse shoes | Acne Studios neon hat

outfit 5:

Vintage grey hoodie (similar) | Red wool coat

Shot on Canon GX7 mark ii in collaboration with Tide



  1. Caroline
    11.24.2019 / 5:29 pm

    I exclusively wash my clothes in cold water! First for environmental reasons, but second is so I don’t shrink anything ‍♀️!

    • August Diaries
      11.25.2019 / 12:58 pm

      Oh yes that’s also a great point!

      xx Jill

Leave a Reply

Your email address will not be published. Required fields are marked *