It actually took me quite a while to figure out and set up the flat lay. A perfectly lit and organized flat lay can look amazing when done well, but can look like an absolute trainwreck if chaos reigns (this is how easily distracted I am- I recently saw Trainwreck and it was hilarious; Lebron stole the show). Anyway, here are a few tips to up your flat lay game:
1. Use natural lighting
This is a non-negotiable (unless you have a studio set-up) .. Artificial light will cast an unattractive yellow or blue tint to the photo. I tend to use a bed that has a lot of natural light or set up a bristol board on the floor near a window
2. Pick a neutral background
A white board or flat sheet usually makes for the best background as it allows the items to really pop. Wood or something simple and neutral works well, too.
3. Shoot from above
I find this the most attractive way to emphasize all the items (you may need a stool) . Just remember as you’re picking your pieces and setting them up that some things may not look very good from above (you may have to lay some shoes on their side).
4. Organize perfectly and proportionally
I think organized chaos or perfectly folded items tend to look best. I will usually balance a large item with a few smaller ones (see above). Add a few small accessories to complete the look (sunglasses, jewelry and/or a bag).
5. Edit that baby!
I use the VSCO app (and swear by it) and tend to bump up the exposure 1-3 times on my flat lays. I also up the contrast and sharpen the photo 1-2 times.
Hope that’s helpful! Please let me if there are any other blogging tips you’d like me to write about… I’d love to hear from you guys in the comments.